Healthline Media’s audiences reflect broader market trends, with consumers actively looking for health and wellness products and solutions that encourage prevention and longevity versus quick fixes. Recent campaigns run with Scroll Media include Menarini and Sanofi.

Scroll Media’s Head of Australia Sales, Adam De Roma said, “More and more consumer wellness and nutrition brands are tapping into Healthline audiences to connect with consumers on their wellness journey.”

Healthline Media takes the lead with its innovative first-party data platform, Attribute, a cookie-free solution that connects advertisers to targeted health and wellness audiences at scale. The platform boasts a comprehensive suite of high-intent audience segmentation, predictive models, and purpose-built personals, creating innovative ways to drive impactful marketing solutions.

Scroll Media is a valuable media partner allowing Healthline Media to connect quality brands with our high-intent Australian wellness-focused consumers successfully,” said Lauren Kussoy, Senior Director of Marketing, at Healthline Media.