Advanced Audience Intelligence for Smarter Campaigns
Rely less on cookies with precise 1st party publisher data
Build deeper, strong and longer-lasting brand connections with high-intent audiences. Enhance cookieless strategy to improve performance and revenue in Display & Video Scroll Media integrates with Magnite, AppNexus, Teads, Lifesite and Google Pair to programmatically guarantee the right audiences for your next campaign.
With ad blockers and Google looking likely to force opt in Chrome advertising, and Safari, Mozilla already dropping cookies, we believe only 55% of the internet is accessible from cookies.
Scroll Media works with Live Ramp utilizing their Authenticated Traffic Solution (ATS) to uncover ramped IDs, so you can target intent audiences across our network and audience extension in a compliant and privacy-protected way. RampID-enabled Deal IDs enable marketers to personalise PMP deals. Marketers can match their audience data with high-quality publisher inventory for greater reach and more accurate measurement. With the use of clean rooms, we can pair your data with our publishers to gain efficient data sets.
Scroll Media publishers have their own audience signals that you can utilize with high internet audiences. With the help of data broker Data-IQ, we can also build datasets and lookalike audiences to enrich and extend your next campaign.