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Advanced Audience Intelligence for Smarter Campaigns
Rely less on cookies with precise 1st party publisher data
Build deeper, strong and longer-lasting brand connections with high-intent audiences. Enhance cookieless strategy to improve performance and revenue in Display & Video Scroll Media integrates with Magnite, AppNexus, Teads, Lifesite and Google Pair to programmatically guarantee the right audiences for your next campaign.
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With ad blockers and Google looking likely to force opt in Chrome advertising, and Safari, Mozilla already dropping cookies, we believe only 55% of the internet is accessible from cookies.
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Scroll Media works with Live Ramp utilizing their Authenticated Traffic Solution (ATS) to uncover ramped IDs, so you can target intent audiences across our network and audience extension in a compliant and privacy-protected way. RampID-enabled Deal IDs enable marketers to personalise PMP deals. Marketers can match their audience data with high-quality publisher inventory for greater reach and more accurate measurement. With the use of clean rooms, we can pair your data with our publishers to gain efficient data sets.
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Scroll Media publishers have their own audience signals that you can utilize with high internet audiences. With the help of data broker Data-IQ, we can also build datasets and lookalike audiences to enrich and extend your next campaign.
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